Google has added another important feature to its mobile search results that will have significant implications for local businesses. Google will deliver results on iPhones and Android devices that evaluate the user's location.

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Now, as an alternative to getting results based solely on universal search rank, the highest ranked local pages will begin to be suggested by Internet search. This makes it more important than ever before for small businesses that focus on local customers to begin with interacting online.

With Google's search suggestion filter in position, local web pages and websites will be optimized for searches from phones that are in the area. This decreases the competition for individual keywords, making it simpler and faster to implement search engine optimisation for local businesses.

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Granted, the feature will simply affect a small percentage of searches, because restriction to cellular devices using two distinct os's. But if the feature proves to be beneficial to users and streamlines search (always one of Google's priorities), I'd not be surprised to view the feature expanded to desktop search at the same time.

Small business marketing plans should take into account this new change by having the city and region with the business to all targeted keywords. It appears Google will use the venue information to sort most current listings for local searches, so marketers should research the new format, in the event it is broadened to more total searches.

Location aware applications will also continue to rise in importance, so these changes are pertinent for other beneficial marketing users in addition to Google ranking.

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